For Bioroot Energy, “no shit” is more than a snarky comment. It’s our business mission. We’re fighting fossil energy zombies, we’re fighting a 300,000 acre fire literally on our office doorstep, and we’re fighting for respect and support from the world’s investment community.
The world is awash in waste carbons. They’re wreaking havoc. We have the clean fuel fix. A carbon-bridging pollution solution that turns the world’s “cradle to grave” economy into a “cradle to cradle” opportunity so large that it’s like looking at the Sun. (Something fossil energy addicts find very difficult to do for more than 15 seconds.)
Trash is only waste if it’s wasted. And the “green” moment is only lost when people pass it by because they think experts have society’s wastes under control. Wrong. The experts bury our wastes and burn it in incinerators and send the emissions to the sky and pollute land and water. You too are a waste expert who sends waste out your toilet, your trash, your tailpipe, and your garbage disposal.
The “official” trash experts are cleaning up after all of us and losing. In fact, we’re all trash experts (and fossil energy zombies too) making a bigger mess every day. And Mother Earth’s environment is paying a heavy price. Here’s our chance to clean up after ourselves, and eventually power every engine on the planet, cleanly, sustainably and profitably.
What’s our business model? Produce 138 octane, water-soluble, biodegradable fuel. Everywhere, as fast as we can fund/build facilities. World needs a carbon-bridging pollution solution. Higher mixed alcohol fuel production, distribution and use is it.