There’s a recurring theme we experience when presenting information about  our clean fuel, its world-scale economics, and its environmental benefits.  It’s what happens at the end when we ask for something in return:  Everyone else in America except the person we’re asking should provide some support first.

We get this “opt-out” behavior in nearly every interaction we have, whether in person, on the phone, online, or in response to our business case containing our specific corporate development and project funding requests. With close friends and family, Facebook acquaintances, and boatloads of strangers, with high-rollers and low ballers, it doesn’t seem to matter what class or level of education people have.

It’s easier, at the end of the day, to pass the ball to someone else than it is to carry it. That is unless your life depends on carrying it!

People seem to understand quite a bit of what we’re saying. But not enough yet for it to consistently drop their jaws to let out a wow, and then offer a scintilla of support to turn it on as quickly as humanly possible.

Nope, it’s like we’re here solely for people’s entertainment with the greatest story not yet sold. And so far that’s about it.

Almost to a person, each “excerpted” themself from being in a position to do anything. We’ve heard millionaires and billionaires, upscale types and hundreds of regular working people, friends, family, and even our fair share of hobos generate more or less the same response, but each with their particular brand of spin. “They aren’t in a position.” So nobody in America seems to be in a position to do anything other than whine about how bad things are getting.

This freedom called American “exceptionalism” is the root problem.  Nobody’s going to get this done except you. And me. Us.

We are here to get it done.

It’s underlined because it’s true.

Nearly to a person, each person or group of persons listens closely to our information on this fascinating project intently, often for incredibly long periods of time, and with extensive Q/A sessions that sometimes play out over months and years of interrogatory.  We turn ourselves inside out to be understood, and to earn trust.

But the bad part for our company and overworked staff is, in the end almost all the people we reach out to, just like you, dear reader, find a way to remain uninvolved in any way, shape or form despite the education and obvious economic and environmental opportunities.  It’s like pulling wisdom teeth to get an endorsement from someone who could be you or your circle of friends and acquaintances, for example.  Much less a donation, or eeek! an investment? Invest in a punk startup with techno that sounds too good to be true? Oh, that’s totally dangerous!

The only thing more dangerous is seeing yourself as the “exception” who can afford to stay on the sidelines of our story.  The one who is so blessed that they have no need to lift a finger to change the fossil fuel energy paradigm from a sick business to a healthy business.

You surely want a better world. But let’s be honest here, if you don’t care to even invest a minute or two to see it through by providing some measure of support for this incredible technology that will be 6-12 times more profitable than refining float on water oil into gasoline, how deep is this desire of yours, really? Be honest, and take all the time you need.

If you’re like most people we’ve talked with so far, your desire for a better world is about as deep as your understanding of what we’re doing. As in not quite deep enough.  If you don’t see value worth supporting, we encourage you to start over by reading about our clean fuel, or ask us questions, and then find yourself in this opportunity and its success. Because we will be successful. And whether you see yourself in our story or not, you’re in it.

Look closer and you’ll see.

It’s our promise to you. And Uncle Sam.