The Bioroot Energy team may have gone hungry this year, but we have had a phenomenal first year. We hit the ground running and helped to kickstart public awareness and lay groundwork for the development of a sustainable green energy solution that will play out around the world for decades to come when we are successful.
We got a lot accomplished on almost no money, except a handful of donations which amounted to about a dozen Happy Meals. (Thanks, rare, brave and generous Donors!)
That’s right. Our best laid plans to enroll people like you, your brother, your father and mother, cousin, sister, and your sister’s neighbor in Des Moines, in supporting our vision for clean fuels with a few dollars out of your pocket have come to naught. As in zip. Nada. Nearly nothing. In retrospect, it was a horribly naive thing to do, asking for donations. Most people aren’t reachable this way, even if they give signals they’re ready to pony up their last dime to see it through.
Even our requests for simple personal endorsements have gone unheeded, largely. Just 48 people out of over 16,000 site visitors thought our strategy was worth a few lines of text to show their support.
We may have educated a few of you, be we’ve failed to reach most of you, or earn your trust. Even as we have given it our all and spent our last dime reaching out.
In December, 2009, we sponsored our first E4 ENVIROLENE Demo Day in Darby. In January 2010, we sponsored a Montana book release tour by Jon Turk, who is the first scientist to endorse our project. We’ve poured dozens of 3-5 gallon samples of our clean fuel into people’s gas tanks and received rave performance and mileage reviews. We’ve burned teaspoons of the fuel hundreds of times to demonstrate how cleanly this remarkable alcohol fuel burns.
We’ve pitched billionaires, millionaires, working people, and unemployed people. We’ve been to Washington D. C. to meet with members of the House and Senate. We’ve presented our business case in corporate boardrooms across the state, to presidents of banks, to various economic development agencies, to various philanthropic organizations, to dozens of potential private investors. And we’ve relentlessly rehearsed and refined our business vision and mission to our more tolerant friends and neighbors, and our local politicians, in bustling and not so bustling Montana cities from Sula to Whitefish.
Even the neighborhood dogs have listened patiently, repeatedly, to our story, even if they didn’t understand a word of it. They could tell by the tone of our voices that it. was. really. important. Unlike some of the people we’ve talked with.
We’ve been roundly rebuffed. We have the “Thanks but no thanks” letters to prove it. But we can’t say exactly how many people who expressed interest never bothered to reply to a phone call or email. And we can’t count the number of people who refused to even provide a simple one sentence endorsement of our project. (Yes, we know you might have your reasons, but they are all lame unless you’re in the Witness Protection Program and afraid to disclose your identity.)
Back to the drawing board on reaching credible people who are willing, able and ready to invest to turn on renewable liquid fuel production.
Have we failed, then? Not by a long shot! We achieved most of what we set out to do in the first year, which was to begin to educate the world about the tremendous potential of higher mixed alcohol fuels, in particular, the unrivaled, patented formula known as E4™ ENVIROLENE®. We’ve built a solid business framework to support first commercialization in Montana. And we’ve learned how to package our business for consideration by accredited investors. This isn’t a textbook skill taught in school, it’s unique to any new business, and like everything in business, it costs money.
We’ve learned that even the truth, the kind with a capital T, struggles to be understood and recognized for the brilliantly incomparable thing it is in this age of opinion as fact, information overload, and the preoccupation with our country’s deepening economic contraction.
Our plan to build “money printing presses” from society’s wastes and biomass has fallen on mostly deaf, or preoccupied, ears.
What didn’t kill us has made us stronger, and for this we give thanks. There’s always next year. Somebody will appreciate what we’re doing to jumpstart the American economy, we’re sure of it.
2011, here we come!