Just a day after presenting our business opportunity to one of Montana’s largest companies recently, we were informed that “everyone” in this company thinks it’s a great opportunity. We also were informed that people (executives, legal team, marketing) running the company were not yet willing to consider being first to back our venture to build the world’s first commercial scale up of a mixed alcohol production facility in western Montana.
Why so difficult to gain traction if it’s such a great business model? Is it hard to understand a money printing press printing currency in all denominations by making a better liquid fuel the world needs all that it can get? Well, in a word, no. Quite simply, it’s because none of the companies so far has the vision or confidence to put money and resources where its mouth is. At least not until some other company with money does it first.
Hence the quote from Jerry Garcia: “Somebody needed to do something, and it was incredibly pathetic that it had to be us.”
We have vision. We have confidence in the technology. We don’t have the money yet. But we will.
Think we’re just another biofuel startup with a big idea that will never fly? Not quite sure? Take some time to understand our technology. Learn how E4® ENVIROLENE® water soluble, biodegradable fuel will be commercially made. Learn what kinds of carbon-based “stuff” it can be synthesized from. Think about the huge problems that manufacturing and blending this powerful and cleaner fuel into gasoline and diesel fuels used in America’s gas and diesel engines can address. Think about the economic opportunities it can create. Then, finally, think about where these opportunities could come to pass: everywhere in America!
By understanding how E4 ENVIROLENE is different; cleaner, cheaper, better in all respects from other liquid fuels—from gasoline and diesel, all the way to ethanol and biodiesel—you’ll begin to appreciate what Bioroot Energy is all about.