Posted today in the Opinion section on CNN’s web site. How ironic. As if there was any doubt that the writing is on the wall. If we don’t change the insane, delusional social and economic shell games we’re playing with the planet and each other, it will be game over in as little as 20-30 years. The evidence is all around you, even now. If you think humanity has it coming, you’re right. There’s a time of reckoning coming, and it will be horrific unless there’s a sea change, in you, your family, your neighbors, your community, city, state, country.
Watch the video. Think about what you’re about to see. Deeply. But don’t stop there. Come back from the pit of sadness you’re going to feel after watching and vow to take up arms against this hydra-headed monster called fossil energy. It’s the license we’ve used for 200 years to deny the immutable laws of Earth’s finite systems (air, water, lands, habitats, animals, plants, microbial life, etc.)
Are we making progress as a civilization in stopping this runaway train of progress and growth at all costs fueled by fossil energy? Hell no. In the word of Paul Guilding, “We’re not even slowing down.”
This future that Gilding sees is a dark one, where we are fighting a war, not between civilizations, but for civilization itself. But it’s a time when we will be able to solve problems, to innovate and recreate like never before. And maybe we’ll come out of it with a stable economy, with a mature civilization, better than the adolescent one we now live in.
When we feel fear, we are capable of extraordinary things. There’s no real technical barrier to turning the corner on eliminating CO2 emissions. None! We can do it affordably and sustainably, but we need to first change ourselves by acting as if we only have one planet. Not 1.5, 2 or 3.
Mankind has built a powerful foundation of science and technology. We can use this knowledge base to move past bumbling capitalist innocence and grow up. We can build a sustainable society which is stronger and happier, and built to last. We can choose life over fear. But it will take every entrepreneur, every artist, every scientist, every communicator, every mother, every father, every child.
Fossil energy zombie numbed into a life of slime? Or committed soldier dedicated to doing something while there’s still time? It’s a personal decision. Bioroot Energy is leading a coalition of the ready, willing and able to introduce a liquid fuel that strikes at the heart of the problem of progress at any cost: fossil energy emissions and pollution.
You can help Bioroot Energy begin to fix fossil energy. Or you can recycle cardboard and plastic and kid yourself that it makes any difference in the big picture. Or do nothing and hand over a lifetime of misery to your children.
You do have a choice to make. Choose wisely.
Link to CNN article
Link to TED Blog article
There’s a recurring theme we experience when presenting information about our clean fuel, its world-scale economics, and its environmental benefits. It’s what happens at the end when we ask for something in return: Everyone else in America except the person we’re asking should provide some support first.
We get this “opt-out” behavior in nearly every interaction we have, whether in person, on the phone, online, or in response to our business case containing our specific corporate development and project funding requests. With close friends and family, Facebook acquaintances, and boatloads of strangers, with high-rollers and low ballers, it doesn’t seem to matter what class or level of education people have.
It’s easier, at the end of the day, to pass the ball to someone else than it is to carry it. That is unless your life depends on carrying it!
People seem to understand quite a bit of what we’re saying. But not enough yet for it to consistently drop their jaws to let out a wow, and then offer a scintilla of support to turn it on as quickly as humanly possible.
Nope, it’s like we’re here solely for people’s entertainment with the greatest story not yet sold. And so far that’s about it.
Almost to a person, each “excerpted” themself from being in a position to do anything. We’ve heard millionaires and billionaires, upscale types and hundreds of regular working people, friends, family, and even our fair share of hobos generate more or less the same response, but each with their particular brand of spin. “They aren’t in a position.” So nobody in America seems to be in a position to do anything other than whine about how bad things are getting.
This freedom called American “exceptionalism” is the root problem. Nobody’s going to get this done except you. And me. Us.
We are here to get it done.
It’s underlined because it’s true.
Nearly to a person, each person or group of persons listens closely to our information on this fascinating project intently, often for incredibly long periods of time, and with extensive Q/A sessions that sometimes play out over months and years of interrogatory. We turn ourselves inside out to be understood, and to earn trust.
But the bad part for our company and overworked staff is, in the end almost all the people we reach out to, just like you, dear reader, find a way to remain uninvolved in any way, shape or form despite the education and obvious economic and environmental opportunities. It’s like pulling wisdom teeth to get an endorsement from someone who could be you or your circle of friends and acquaintances, for example. Much less a donation, or eeek! an investment? Invest in a punk startup with techno that sounds too good to be true? Oh, that’s totally dangerous!
The only thing more dangerous is seeing yourself as the “exception” who can afford to stay on the sidelines of our story. The one who is so blessed that they have no need to lift a finger to change the fossil fuel energy paradigm from a sick business to a healthy business.
You surely want a better world. But let’s be honest here, if you don’t care to even invest a minute or two to see it through by providing some measure of support for this incredible technology that will be 6-12 times more profitable than refining float on water oil into gasoline, how deep is this desire of yours, really? Be honest, and take all the time you need.
If you’re like most people we’ve talked with so far, your desire for a better world is about as deep as your understanding of what we’re doing. As in not quite deep enough. If you don’t see value worth supporting, we encourage you to start over by reading about our clean fuel, or ask us questions, and then find yourself in this opportunity and its success. Because we will be successful. And whether you see yourself in our story or not, you’re in it.
Look closer and you’ll see.
It’s our promise to you. And Uncle Sam.
The idea of turning solid waste and biomass into energy isn’t new. Look at any coal-fired power plant, for example. Look at waste management companies in league with cities all over the world incinerating solid waste to create electricity, spewing tons of contaminants ’round the clock into the atmosphere at a massive global scale.
Don’t kid yourself that all these emissions don’t already impact your life. They most certainly do, and it will only grow worse unless we change how we get rid of unwanted stuff. In fact, the long-term quality of the planet’s soil and water, and the air we breathe will all be determined by how we create energy to power the planet going forward. Even so will the levels of our oceans!
No matter how clean incinerators or current coal-fired power plants are claimed to be, the byproducts of incineration and coal burning at worldwide scale are toxic particles and greenhouse gases emitted to the sky through giant smokestacks. And, forgive us for this literary transgression, you are the human guinea pig breathing it every day of your life!
Is there a better way? You betcha. Bioroot Energy seeks to deploy community-scale plasma gasification to higher mixed alcohol fuel generation technologies to address these burning issues and fundamentally change how America’s cities and towns treat and view municipal solid waste and non-crop biomass.
Our “nothing into something” solution is a closed-loop, ultra low emissions process that efficiently converts all types of MSW, coal fines, petroleum coke, sewer sludge, black liquor, methane, excess non-crop biomass, and even CO2, into higher mixed alcohol fuels that can be blended and run neat in both gasoline and diesel engines or power a turbine, or even be slurried with coal and gasified. Without forcing you to breathe our emissions because we haven’t yet figured out how to it more cleanly.
“ENVIROLENE” from Standard Alcohol Company of America, Inc., is a a higher mixed alcohol fuel that can be refined from almost anything we dispose of without polluting. Or going broke!
We have the technology to transform what’s in your trash can (something nobody really wants) into something everybody needs (sustainable green energy). We’re sure you’ll definitely grow to appreciate our effort in more ways than one, and so will your kids and their kids.
We’re ready to go. Are you? Don’t mull it over too long, we have a planet to protect!
We are pleased that Bioroot Energy is ranking well in search returns among the major search engines. For example, a search for “bio trash to energy” on Bing ranked this site as #1. We’ve only been live for a couple of months, so that’s good news. It’s one of many signs we’re seeing that people all over the world are taking waste to energy subjects seriously enough to spend sometimes hours reading what’s here, at least from the traffic signals we’re getting.
Converting waste to energy is a no-brainer, it’s innovate, exciting, and most importantly, it’s the right thing to do. What’s not to like about converting your crap to energy except the price of entering the market?
But we’ve also noticed that most people who visit only read about what we’re doing and don’t comment, don’t sign up or become directly involved. Being widely ignored is not unanticipated. We live in an age where freely consuming found information on the Internet is just as common as consuming water.
We realize you are busy. But unlike consuming all the water you can handle, consuming information about trash to energy and not digesting it and getting any value from the exercise can lead to information overload, analysis paralysis, gee-whizitis, whodathunkitis, and all kinds of bad stuff.
Like the inability to separate the wheat from the chaff. Like the ability to step over a diamond and settle for another turd. Is this what you really want from the information you read?
When will you have had enough information and be ready to act on any of the information you’ve consumed? What do you need to read here or be offered to get you involved? Are you a trash maker? Why sure. Okay, tell us how you feel about your trash and what is currently done with it: landfilling. Are you an engineer with expertise in any of the fields we’re involved with in establishing gasfiication facilities? Please become a voice here and give weight and credibility to our story. Are you a biomass stakeholder with no good place to put it? Tell us what you want to do with it.
Of the millions of people who will visit this site in the coming years, statistics about such things suggest that almost none who visit and learn about plasma gasification’s vast promise will realize that they are indeed stakeholders in what happens to America’s trash. Or perhaps they’ll realize it but shrug their shoulders and click to another site.
How do I convince visitors like you to sign up and lend your support to this critical endeavor? At what point will the problems of managing this country’s solid waste, creating new forms of green energy, and cleaning up the environment matter enough to you to take a strong stand on waste management in your community?
Trash isn’t just an American business problem. It’s a personal problem because we all create the trash that goes to landfills or incinerator and pollutes our land and water. That’s right, even if you think this has nothing to do with you, you’re a stakeholder too. You create your share of America’s trash. You can have more say in what happens to it. All you need to do is speak up.
Here’s the place to make solutions happen.